Everyone in the Northeast has had a Poland Spring, but most didn't know exactly what they were getting with each sip: 100% natural spring water sourced right in Maine since 1845. So, we created a spokesperson and campaign to tell that story.
:30 "Spring Water vs. Water"
:30 "Work of Art"
Social: "The Sound of Spring Water"
Social: "Mouthwatering"
Creating Patty Spring
We created a character archetype and I wrote a backstory for her, helped craft her wardrobe and construct a plan for Patty to share the Poland Spring story.
We created a character archetype and I wrote a backstory for her, helped craft her wardrobe and construct a plan for Patty to share the Poland Spring story.
Client Poland Spring
Director Adam Jones
ECD Julio DesirGCD Jeffrey Beck
CD Adam Burkett, Brad Jendza
AD Dylan Lang
CW Apple Xenos
Producer Greg Kort
