We created a splash around Amazon's private label brand to let people know that just because it's basic doesn't mean it has to feel or function that way.
:15 OLV: "Basic But Never Boring"
IG Story: "Bestie Basics"
IG Story: "Shred Expectations"
In-Feed: "Add a Little Spark"
Client Amazon
Director Aaron Baumle
CD-CW Adam Burkett
ACD-AD Anne Grantski
Producer Dustin Trayer
