Without an official Netflix partnership, we found scrappy interactive ways to satisfy the appetites of Eggo-loving Stranger Things fans.
Nosebleed Billboards
Inspired by Eleven's nosebleeds, we released fake billboards in social for real cities named Hawkins (same name as the town in the show).
Inspired by Eleven's nosebleeds, we released fake billboards in social for real cities named Hawkins (same name as the town in the show).
Easter Eggo Hunt
We created a path of Easter Eggos by tagging multiple accounts, with one surprise leading to another – including exclusive Stranger Things/Eggo swag for a select few who made it to the end.
We created a path of Easter Eggos by tagging multiple accounts, with one surprise leading to another – including exclusive Stranger Things/Eggo swag for a select few who made it to the end.
Hawkins Tourism Video
This one didn't make the cut but as part of a more ambitious IRL takeover, we created a fake tourism vid promoting Hawkins as a destination for waffle lovers.
This one didn't make the cut but as part of a more ambitious IRL takeover, we created a fake tourism vid promoting Hawkins as a destination for waffle lovers.
Client Eggo
Cultural Strategist/Content Lead: Dr. Marcus Collins
CD Sarah Bills, Adam BurkettAD Chelsea Robinson
CW Megan McDonald
