We teamed up with Zombieland Director Ruben Fleischer to create a story about a costume designer who signs a contract to get a Ford Escape but doesn't realize it comes with a guy named Barry. I helped create the concept and worked with the screenwriter to make the car a central character in the fun and absurdity.
Escape My Life Trailer
Episode 1: Mr. Thimble
Episode 2: Yesterdead
Episode 3: Mimsy Wimsy
Episode 4: Bob's Your Uncle
Episode 5: The Two Escapes
Episode 6: Powdered Milk
Episode 7: World of Boxes
Escape My Life Tumblr
34 million views, 15,000+ notes (likes, reblogs, replies). We tapped into a new audience for Ford by starting a Tumblr page in the voice of the character Barry, https://senseibarry.tumblr.com/. I created the content plan and wrote all of the copy in the voice of the character.
34 million views, 15,000+ notes (likes, reblogs, replies). We tapped into a new audience for Ford by starting a Tumblr page in the voice of the character Barry, https://senseibarry.tumblr.com/. I created the content plan and wrote all of the copy in the voice of the character.
Client Ford
Director Ruben Fleischer
Series Writer Ben Zlotucha
ECD Scott Lange
CD Greg Mills
ACD-AD Brad Jendza
ACD-CW Adam Burkett
