We took the Detroit Pistons familiar rallying cry and turned it into a campaign to reconnect the team with the city.
Deeetroit Vs. Everybody T-shirt Drop
We partnered with the creator of "Detroit vs Everybody" + local artists to drop an exclusive T-Shirt that fans salivated over.
We partnered with the creator of "Detroit vs Everybody" + local artists to drop an exclusive T-Shirt that fans salivated over.
:60 NBA Draft Day Launch Video
On draft day we released a TV Spot featuring Detroit influencers and the voice and sound of Detroit hip-hop artists, which also got fans hyped for the season.
On draft day we released a TV Spot featuring Detroit influencers and the voice and sound of Detroit hip-hop artists, which also got fans hyped for the season.
Pistons Sixth Fan Surprise
We matched ticket sale data to fan engagement in social to find the most active fans, then surprised them by making them the first members of The Pistons Sixth.
We matched ticket sale data to fan engagement in social to find the most active fans, then surprised them by making them the first members of The Pistons Sixth.
City Jersey Dodge Collab
Partnering with Dodge, we revealed the Pistons city jerseys alongside a Dodge Challenger Hellcat – to show what Deeetroit Muscle can do.
Partnering with Dodge, we revealed the Pistons city jerseys alongside a Dodge Challenger Hellcat – to show what Deeetroit Muscle can do.
Client Detroit Pistons
Directors Zeke Anders, Stephen Smith
Cultural Strategist/Content Lead: Dr. Marcus Collins
CD Adam Burkett, Sarah Bills
AD Chelsea Robinson, Kristina Fudalla
CW MJ Higgins, Levi Robert
Producer Matt Caruana
