We needed to create a much deeper and wider-reaching connection to Ford's iconic muscle car brand, so we gave everyone from auto enthusiast communities, to car clubs, everyday fans and wannabe drivers a chance to create the Mustang of their dreams.
Customizer Social & Digital Billboards
We made Mustang Customizers famous for a day by featuring their dream Mustang as the cover image on the brand's Facebook page, and took that same idea to show off their designs on digital highway billboards in their hometowns.
We made Mustang Customizers famous for a day by featuring their dream Mustang as the cover image on the brand's Facebook page, and took that same idea to show off their designs on digital highway billboards in their hometowns.
Seamless Platform Integration
We broadened Mustang's reach by creating a seamless customization experience across platforms, from desktop to mobile, tablet, social, gaming consoles and IRL extensions.
We broadened Mustang's reach by creating a seamless customization experience across platforms, from desktop to mobile, tablet, social, gaming consoles and IRL extensions.
Creative Team
Stu O'Neil, Sue Driscoll, Jennifer Powers, Andrew Smith, Stephanie Kohnen, Brian Bono, Adam Burkett
Design + Development: Firstborn
CG Partner: Speedshape
App Developer: 4info
Stu O'Neil, Sue Driscoll, Jennifer Powers, Andrew Smith, Stephanie Kohnen, Brian Bono, Adam Burkett
Design + Development: Firstborn
CG Partner: Speedshape
App Developer: 4info
Awards
One Show Interactive / Bronze Pencil / Website + Microsites
One Show Interactive Merit Award
Effie / Gold
FWA / Site of the Day
Lester Wunderman Awards / Gold
Adobe / Adobe Max Finalist
OMMA Awards / Finalist
WMA Webaward / Outstanding Website
W3 / Best-In-Show / Automotive
How Interactive Magazine / Merit Award
Hive Awards / Winner, Automotive
Hive Awards / Winner, User Experience
How Awards / Award of Merit
Communicator Award of Excellence / Automotive
One Show Interactive / Bronze Pencil / Website + Microsites
One Show Interactive Merit Award
Effie / Gold
FWA / Site of the Day
Lester Wunderman Awards / Gold
Adobe / Adobe Max Finalist
OMMA Awards / Finalist
WMA Webaward / Outstanding Website
W3 / Best-In-Show / Automotive
How Interactive Magazine / Merit Award
Hive Awards / Winner, Automotive
Hive Awards / Winner, User Experience
How Awards / Award of Merit
Communicator Award of Excellence / Automotive
