We knew the suits couldn’t convince the YouTube generation that Ford was cool, so we worked with writers and directors from The Office & Simpsons to create a puppet to do it instead.
Leaked YouTube Videos
We generated buzz by leaking what looked like security-cam footage showing a puppet saving lives.
We generated buzz by leaking what looked like security-cam footage showing a puppet saving lives.
Spokespuppet Press Conference
We made it seem official by creating a video announcing Doug’s hiring to the Ford marketing team.
We made it seem official by creating a video announcing Doug’s hiring to the Ford marketing team.
Doug Sells Focus(es)
We created more thand 50 videos of Doug touting features of the car in his unique way, which got all the likes & follows plus increased favorability & consideration.
We created more thand 50 videos of Doug touting features of the car in his unique way, which got all the likes & follows plus increased favorability & consideration.
The Puppet's Social Channels
We created unique handles for Doug and responded in real-time to thousands of fans. So, whether they had questions about the car or wanted Doug’s opinion on whatever, we were always at the ready with a reply, a poem, a song, a T-shirt.
We created unique handles for Doug and responded in real-time to thousands of fans. So, whether they had questions about the car or wanted Doug’s opinion on whatever, we were always at the ready with a reply, a poem, a song, a T-shirt.
Client Ford
Director Paul Fieg, Rob Cohen
ECD Stu O’NeilCD Sue Driscoll
AD James Robinson, Stephanie Kohnen
CW Adam Burkett
